It’s fantastic when a TV host tries your product on air, then grins and says: “Wow!”. That’s what happened when The Sleep Ambassador Nancy Rothstein, MBA, asked an ABC lifestyle program, Good Morning Washington anchor Larry Smith if he wanted to try Mute.
Rothstein was in the capital city of Washington D.C. to chat about why people need to “recycle” their sleep. It’s all part of a more sustainable lifestyle. Rothstein explained why she uses the term ‘recycle’. “[It means] transform your sleep habits so your internal environment is healthy and the environment in which you sleep is conducive for a good night’s sleep.” One way to transform both your internal and external sleep environments is through the use of nasal dilator Mute. It opens your [airway] to increase airflow which may reduce the sound of snoring for your partner.
Restorative sleep helps preserve our overall well being. When sleep is compromised we waste time, energy and lower our productivity. It can even impact our appearance. Just preceding Rothstein’s interview, the hosts reported on a recent sleep study published in Royal Society Open Science, which found that people who were sleep deprived are perceived as less attractive and healthy than those who had a good night’s sleep.
But while dark undereye circles aren’t attractive, Rothstein explained that there may be more serious consequences to not getting enough sleep, “It can lead to cardiovascular disease, hypertension, depression, so many things. Our biology has not changed, our behaviors have. We are compromising our sleep and it’s catching up with us. I’m seeing it more and more.”
One thing that can impact the quality of your sleep is snoring. About 90 million Americans are affected by snoring. “Twenty-four percent of couples sleep in separate rooms because of snoring. So what do you do about it? Well, earplugs are a great solution, but they’re not really a solution because they don’t stop the snoring,” said Rothstein.
Rothstein actually sleeps with Mute every night to open her airway. Personally adjustable, it opens the nasal airway, increasing the ability to breathe better, reducing snoring and enhancing sleep. As Rothstein said, “It’s really a pretty smart device.” Both snorers and their partners report a better night’s sleep when Mute is used.*